MOOC platforms provide a means of communication through forums, allowing learners to express their difficulties and challenges while studying various courses. Within these forums, some posts require urgent attention from instructors. Failing to respond promptly to these posts can contribute to higher dropout rates and lower course completion…

The purpose of this study was to investigate learners' experiences in marketing Massive Open Online Courses (MOOCs). The comments of 255 learners, collected from three top-rated marketing MOOCs, were analyzed with MAXQDA, a content analysis software. The analysis of the 517 meanings (unit of analysis) that emerged from these comments produced five…

This study investigates the impact of psychological stimuli on students' continuance intention to use massive open online courses (MOOCs), through the mediation effects of emotions under a stimulus-organism-response framework. Perceived competition, perceived risk, and curiosity are the psychological stimuli. Four emotions (happiness, interest,…

Purpose: The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory. Consumer choice is successfully explained by CPV, but lesser attention is given to linking the theory to the mobile MOOC context whereby the majority of theories…

The attention time of students studying in MOOC (Massive Open Online Courses) classroom was analyzed to optimize and further improve their performance. On this basis, a student class model based on convolutional neural networks (CNN) feature extraction was proposed. Through Pr (Adobe Premiere) technology, students' class videos were processed by…

The quality assurance of MOOCs focuses on improving their pedagogical quality. However, the tools that allow reflection on and assistance regarding the pedagogical aspects of MOOCs are limited. The pedagogical classification of MOOCs is a difficult task, given the variability of MOOCs' content, structure, and designs. Pedagogical researchers have…

Cognitive processing issues online may be reduced through e-learning personalisation, which allows learners to address individual learning needs by controlling how they process information. While some research shows that e-learning personalisation may actually complicate information processing under specific circumstances, this study examines…

Together with the developments in online learning field, Massive Open Online Courses (MOOCs) have attracted significant attention both in developed and developing countries in recent years. Although online learning readiness (OLR) of learners has been investigated comprehensively in online learning contexts, and several instruments have been…

This study aimed to investigate university students' overall perception of MOOCs based on the instructional design elements of MOOCs. Due to the increase in enrollment in MOOCs, it is essential to understand students' general perception of them. Additionally, only a few studies have been conducted on MOOCs in developing countries. Given the latest…

Online learning has captured much attention, while given for high dropout rate, continuance of MOOCs is now a most concerned critical topic in both research and practical field. From teaching-based quality and platform-based quality perspectives, this study aims to investigate the impact of quality elements on continuance intention based on…

Massive Open Online Courses (MOOCs) have the potential to positively disrupt higher education in South Africa, but at present, only a few institutions in South Africa offer MOOCs. The aim of the study is to investigate why South African citizens would enrol in MOOCs to further their education. The purpose of the study is to understand the various…

Data scientists in educational research utilize learning analytics to investigate predictors of adult learner performance or final grades in closed online courses, blended or hybrid courses, and Massive Open Online Courses (MOOCs). The purpose of this quantitative correlational study was to investigate if and to what extent a predictive…

Due to the unprecedented growth in available data collected by e-learning platforms, including platforms used by massive open online course (MOOC) providers, important opportunities arise to structurally use these data for decision making and improvement of the educational offering. Student retention is a strategic task that can be supported by…

A new mode of knowledge production, known as the 'organic growth pattern', has emerged within the online learning environment. It exhibits several unique features, such as iterative growth, fuelled by collective intelligence, fuzzy complexity, etc. It is more valuable and adaptable to support knowledge innovation within rapidly changing fields. To…

Although big data applications in education have different usage areas, they can make important contributions to the evaluation of universities and education systems, decision-making and strategy development, and improvement of the education system. In this study, which is considered to contribute to the academicians who will work on big data in…