Ten scholarly papers and twelve abstracts comprise the content of the twenty-first annual Brick & Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The twenty-first Brick & Click Libraries Conference was held virtually. The proceedings, authored by academic librarians and presented at…

Effective communication is one of the most important resources for successful outreach efforts. This article addresses the benefits that can emerge from successful communication as well as the negative effects that may stem from ineffective communication. A case study of Florida Gulf Coast University Archives, Special Collections, & Digital…

An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian…

Kimbel Library launched its mobile environment and ran it in full production for several months yet usage patterns were quite low and flat. The library only saw a substantial increase in usage when new, value-added services were integrated into this platform. Upon implementing and integrating discovery services, chat and SMS capabilities, and…

In an era of exploding online enrollment and tight budgets, Central Piedmont Community College (CPCC) struggles to meet the needs of online students. CPCC librarians went one step towards solving that problem in 2009-2010 by launching an embedded librarian program. CPCC's program became so successful that it struggled to meet demand. In 2013, CPCC…

The rapidly evolving digital world inspires much use of nautical terminology: (1) navigation; (2) discovery; (3) the voyage; and (4) the new terrain at the end of the journey. Considering how quickly new technologies are arriving on smartphones, the nautical adventure is continuing at an increased pace. Innovations in basic library services follow…

Today's academic library provides resources that users can access both physically in the library and virtually from academic offices. This increasing availability of online access means that information resources are no longer confined within library walls and librarians need to rethink how their constituents' information needs are being met.…

In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

Ask Here PA is Pennsylvania's new statewide live chat reference and information service. This article discusses the key strategies utilized by Ask Here PA administrators to recruit participating libraries to contribute staff time to the service, the importance of centralized staff training, the main aspects of staff training, and activating the…

Twenty-one scholarly papers and fifteen abstracts comprise the content of the tenth annual Brick and Click Libraries Symposium, held annually at Northwest Missouri State University in Maryville, Missouri. The peer-reviewed proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of…