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Download full textTrolley, Jacqueline H.; Sheppard, Ryan – 2002
This paper describes the development of a Library Resource Center of promotional and marketing materials that is available in multiple languages on the ISI Web site. Collaboration between the ISI marketing staff in the United Kingdom, who built this electronic library, and librarians in other countries is discussed. U.S corporate marketing…
Descriptors: Electronic Libraries, Foreign Countries, Library Development, Marketing
