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Shrigley, Robert L. – Journal of Research in Science Teaching, 1982
Based on Hovland's four-part statement, "who says what to whom with what effect," opinions were surveyed from preservice elementary teachers (N=139) and mathematics educators (N=45) to establish characteristics of metric educators (who) and content (what) of persuasive communication useful in influencing attitudes of preservice teachers…
Descriptors: Attitude Change, Communication (Thought Transfer), Elementary Education, Elementary School Teachers