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Download full textDonohue, Thomas R.; And Others – 1977
The purpose of this study was to identify the effect of television advertising on different types of children--specifically, the cognitive responses and extra-product expectations fostered by television commercials in both white and black children. The subjects, 52 middle-class white children and 30 inner-city black children ranging in age from…
Descriptors: Advertising, Black Youth, Childhood Attitudes, Children
Harris, Nancy E. – 1975
This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…
Descriptors: Academic Achievement, Advertising, Affective Behavior, Cognitive Development
