By filming and coding the eye movement patterns of poor readers, the effectiveness of various experimental segments of "The Electric Company" to draw attention to printed material on screen was tested. Twenty-two segments of the program were shown to 30 nine to eleven year olds divided into poor readers and non-readers. Analysis of the…

This study measured the effects on children's behavior of peer influence and prosocial and antisocial television messages. The subjects, 120 children in second, third, and fourth grades, were placed in three different situations: one in which no television was viewed, one in which an excerpt from a television program portraying violence was…

Describes study of Israeli children in grades 4, 5, and 6, ages 9-12, that was conducted to test their perception of deceitful behavior in a situation comedy. The influence of television on children's perceptions of the world and on the acquisition of behavioral patterns is discussed, and understanding characters' motivations is examined. (27…

Research assessing the impact of consistently negative motivations versus mixed negative and positive motivations for a televised character's aggressive behavior and the consequences on children's subsequent behavior is provided. This study is also reported in related document SO 008 573. Second and sixth graders viewed one of two edited versions…