Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)

Illustrates that guidance counselors from grade schools have negative attitudes about the advertising practices aimed at children. Presents additional evidence that guidance counselors are unaware of the changes being made in advertising aimed at children, such as limiting commercial time during children's television shows. (RL)

States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)

Reports on a study of a BBC children's television program, "Corners," that was conducted to determine how suitable the program was for its intended audience. Three age groups of children (6-, 7-, and 11-year-olds) were compared, and child development factors and future production decisions are discussed. (10 references) (LRW)