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Peer reviewed Peer reviewed
ERIC Number: EJ214155
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Integrating Results from Children's Television Advertising Research.
Resnik, Alan J.; And Others
Journal of Advertising, v8 n3 p3-12 Sum 1979
Presents a model of the way children process television advertising. (Author/RL)
Descriptors: Advertising, Children, Childrens Television, Cognitive Processes, Elementary Education, Merchandising, Models, Television Commercials, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A