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| Chan, Kara | 1 |
| McNeal, James U. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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| China | 1 |
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Direct linkChan, Kara; McNeal, James U. – Journal of Genetic Psychology, 2004
The authors conducted a survey of 1,758 elementary school children (6-14 years old) from December 2001, to March 2002, in 3 Chinese cities with different levels of television advertising. The authors used D. R. John's (1999) model of consumer socialization as the theoretical framework for their study. More than half of the children whom the…
Descriptors: Foreign Countries, Elementary School Students, Surveys, Television Commercials
