The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

The ways in which Spence School, a New York private school for girls, and Dartmouth College (New Hampshire) cultivated and won top alumni donors are described. In each case, the development office and administration encouraged the donor's personal involvement in areas of interest at the institution, and donor enthusiasm and participation…

The departure or death of an important college or school fund raiser can threaten campaign morale and momentum. The experiences of development programs in such situations illustrate a variety of strategies for management, including good record keeping and institutional communication, teamwork, assuming business as usual, having two people in…