This report examines the process behind setting up and implementing a "capital campaign": a program for raising money for new or renovated facilities at private K-12 schools. The report covers tax information regarding gifts to institutions then offers advice for setting up a comprehensive development program, including fundraising software and…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

Discusses signs of a school's readiness to initiate an institutional development program; e.g., the school's leadership understands and appreciates the school's history; the school's mission and needs for growth and change are clearly understood; existing resources are soundly managed; and leadership understands its role in financial development.…

Recognizing that their activities and programs are highly effective alternative learning models, camps are accepting a greater role in year-round education and youth development. Camps can reinvigorate their businesses, and schools can benefit from the power of outdoor, experiential learning. Advice includes explaining camp benefits in terms…

This book offers guidelines to help potential grantseekers explore, write, implement, and terminate a strong proposal as an operating project. Part 1 presents guidelines for initiating the development of a grant proposal. These include information about grants and the funding game, a review of aids, and a chapter on use of the major tools of the…

Camps perceive year-round school as a threat, but since less than 4 percent of students are affected, the impact is minimal. Camps that are affected can make schools and communities aware of camps' strengths in outdoor and environmental education, self-esteem building, and meeting youth's developmental needs; become a partner in year-round…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

Partnerships between schools and businesses are becoming more frequent and more reciprocal as the two find common interests; the Salem-Keizer (Oregon) Public Schools provide a nationally recognized example of such a partnership. Salem's program began in 1981 with a joint school board and Chamber of Commerce policy statement. Despite economic…