Research on language motivation has tended to focus on the phenomena of demotivation and remotivation in the English classroom. This study utilized Q methodology to analyze the dynamics of demotivation and remotivation among 15 Chinese university students during their English learning process from primary school to senior middle school. Informed…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…

This article argues that challenges in motivating gifted underachievers should be addressed from an integrated systems approach. The design and implementation of specific interventions for these students are described, with a special focus on reward menus and behavior contracts. Suggested target behaviors and individual and class rewards are…

Describes development of the ARCS (Attention, Relevance, Confidence, Satisfaction) model, a method for improving the motivational appeal of instructional materials. Strategies to identify and solve problems with learning motivation are explained, and two case studies are presented that tested the usefulness of the ARCS model in inservice teacher…

Teachers and students will better understand the experience of learning if they become familiar with a general systems model of the relationship between a teacher and a learner (student). Concepts relevant to this model include learner background, readiness, initiative, and achievement; teacher knowledge, relationship to colleagues, cultural…

This book advocates establishing "learning systems" that utilize all the educational resources of communities to connect and extend learning opportunities across a lifetime. The following are among the topics discussed: (1) the essence of lifelong learning and a learning society; (2) how and why people engage in free-choice learning; (3)…