In the past 20 years, both school choice policies and dual language bilingual education (DLBE) programs have proliferated across the US. This project examines the intersection of the two trends, examining how school choice policies have shaped DLBE at the district, school, and program level, through the eyes of 22 public school administrators in…

90% of the Dubai's K-12 educational provision is in the hands of the private sector, with the majority of schools operating on a for-profit basis. Demand for private schooling is unabated. In its attempt to strike a balance between consumer protection and continuing to attract private investment to address the shortage of school places, Dubai's…

This handbook presents a step-by-step outline of how to successfully launch and implement a new educational concept or program. A heavy emphasis is placed on the "program marketing" approach, which assumes that a new program must be "sold" to its "consumers" (i.e., teachers or students) if it is to be successfully implemented. Because the handbook…

This kit is intended to help program planners write the information needed for an effective brochure advertising a workshop, seminar, conference, class, or academy. The kit contains the following sections: (1) Benefit Headlines Capture Reader Attention; (2) Establish a Need Quickly; (3) Identifying the Audience; (4) Making Top Names Tops; (5)…

Explains the application of marketing concepts to private schools and suggests a basic marketing plan for Catholic elementary and secondary schools, which involves specifying the goals of the marketing effort and securing parent help. (SJL)

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

Thirteen ideas for marketing and implementing the assessment center concept are presented. These call for a primary focus on individuals and on excellence, preparation and organization, assessor training, assessor newsletters, accessible locations, a statewide advisory board, an action plan, confidentiality, both causal and formal meetings,…

Describes a program developed to address barriers that prevent women from participating in hunting and fishing, and to give participants opportunities to learn outdoor skills in a nonthreatening environment. Over 600 women participated in 6 outdoor skill clinics in Wisconsin, Nebraska, Oregon, and Texas. Overviews marketing strategies related to…

The premise of this policy paper is that two educational movements, the charter school movement and the development and dissemination of a variety of comprehensive school designs, have an unprecedented opportunity to work together to improve U.S. public education. This paper, focusing on challenges facing comprehensive school design organizations,…

Developed to provide bases for curriculum decisions in education for marketing and distribution careers, the conceptual framework presented here contains the following elements: Identification of social, economic and educational trends which affect employment and education in marketing and distribution; an assessment of current education practice;…

This feature discusses the diminishing number of female administrators, coaches, and officials involved in girls' and women's sports, the reasons for this decline, and strategies to increase the number of women in athletic leadership positions. (IAH)

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

This case study examined: (1) what market research is required for planning for the implementation of "Information Power: Building Partnerships for Learning," the 1998 national guidelines for effective school library media programs; (2) what issues need to be addressed and what target audiences are required to effect change, as well as…