This report examines the process behind setting up and implementing a "capital campaign": a program for raising money for new or renovated facilities at private K-12 schools. The report covers tax information regarding gifts to institutions then offers advice for setting up a comprehensive development program, including fundraising software and…

This schedule, a month-by-month list of communication activities, is intended to assist the school communicator in strengthening school-community relations. The communicator must reach all school constituents (parents, staff, citizens) with his program. (DS)

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Since 1988, considerable state and school/district energies have been devoted to implementing Re:Learning in Pennsylvania. This paper describes the experiences of Cycle I project directors who implemented Re:Learning in late 1988 or early 1989. Re:Learning is a national effort to redesign the total school system, based on Theodore Sizer's (1984)…

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

Describes in sequence the key considerations involved in planning an effective program for communications among a school's staff members. Covers program goals, communications needs analysis, responsibility, credibility, communications rights of employees, necessary attitudes, planning steps, appropriate channels and network patterns,…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

Schools can be marked by intense isolation among teachers, between teachers and administrators, and between parents and teachers. This research brief presents information about successful organizations and schools, where everyone understands and agrees on common goals. A clear vision, expressed through specific goals and high expectations, guides…

Describes an arts in general education program in the Minneapolis school system, its objectives and effects. Discusses the role of the teacher in implementing an AGE program. (RK)

This booklet discusses the importance of involving members of the community in public school programs and activities and presents brief profiles of current school programs and policies that are attempting to do so. The author examines in detail the kinds and extent of parent and community interaction with the schools and describes what different…

The first chapter of this handbook on communication for alcohol and drug (AOD) use prevention coordinators describes why this book is labelled "unauthorized." Four reasons are given; the book: discusses frankly the difficulty of enlisting supervisors in the cause; minces few words about interacting with colleagues or kids; describes what ought to…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…