This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

Filled with practical advice and workable techniques and strategies to help bilingual program directors deal with the problems they face, this handbook brings together ideas and suggestions from Title VII program directors, state coordinators, and superintendents with experience in bilingual programs. The handbook, written in question and answer…

The departure or death of an important college or school fund raiser can threaten campaign morale and momentum. The experiences of development programs in such situations illustrate a variety of strategies for management, including good record keeping and institutional communication, teamwork, assuming business as usual, having two people in…

The success of the South Carolina Assessment Center Project, the first statewide center, is credited to five basic principles that have guided efforts thus far: (1) establish credibility; (2) pay attention to details; (3) apply safeguards; (4) maintain public support; and (5) make the assessment experience humane. (TE)

This book addresses modern supervision in school health education in terms of improving the teacher/student learning medium. An introductory chapter provides an overview of the scope and function of the entire school health program. Chapter 2 is concerned with the meaning of supervision along with philosophy and principles. Organization of health…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

This implementation handbook is second in a series of three handbooks developed for individuals, school districts, and agencies interested in implementing career education programs. This handbook is divided into the following eight units: (1) clarification of program objectives; (2) management planning; (3) budgeting; (4) staff development; (5)…

The materials in this manual are designed to help workshop leaders prepare for and present a workshop for school board members on how to contribute to improved communications between the school organization and the community. The workshop covers one process board members and superintendents can use when determining how to communicate school needs,…

This booklet, which is addressed to school administrators, examines the principles of service learning as a way of teaching rather than just another program and explains how administrators can customize service learning to the unique characteristics of their own schools and communities. The booklet begins by defining service learning as a delivery…

The Winona (Mississippi) Career Education Project was conducted to meet the following objectives: (1) to establish an administrative structure for the effective implementation/operation of the project; (2) to involve approximately ninety school system personnel in inservice training; (3) to develop broad career education competencies in students;…