Describes the public relations effort that went into a successful campaign to pass a $4.1 million bond referendum. (IRT)

Describes a public relations program used successfully at a New York City high school. (LD)

Describes a presentation given by one school system's counseling staff for school board members. The presentation was a participatory one with board members role playing in counseling situations. (HMV)

The San Rafael City Schools' exhibit which was displayed at the 1983 Marin County Fair (California) is described. The exhibit, entitled "Education - A Real Winner," consisted of 12 display panels illustrating the following aspects of the school system: (1) early history from 1861; (2) present board and administration; (3) present schools…

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

Intended for use by media specialists, this report presents techniques for effective communication and suggests ways of reaching out to various groups. Guidelines are provided for the production and distribution of semester reports on the school library media program, together with suggestions for the development of program goals and objectives,…

The California Art Education Association has developed a statewide advocacy effort to counteract declines in art education brought about by financial pressures and the basic skills movement. This article describes the advocacy program's publicity efforts and commitments to work with the entire arts community in a "comprehensive arts"…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

In 1985, the American Association of School Libraries declared April as School Library Media Month. The New Hampshire Educational Media Association (NHEMA) Board chose April 17th as the day for all New Hampshire school library media centers to focus on the role that they play in the total school program. This booklet suggests a wide variety of…

A compelling case statement--the stated rationale for the existence of an institution as well as for its growth and strengthening--is one of the most important tools for the success of a major development program. This document defines the components and uses of a case statement, discusses its elements in detail, and provides guidelines for case…

The school district's interactive cable television network allows students and instructors at different schools to communicate. The public may view school programs through their community cable TV system, which provides many community awareness opportunities. Videotape exchanges are also conducted with students in other states and countries. (SJL)

A wide variety of internal and external communication methods used by the Piqua City School District (Ohio) are described. A philosophy statement is followed by descriptions of the roles of the board of education, the community, the teachers, the superintendent, and the media in an effective communications program. Among the 41 external…

This book consists of 33 short articles dealing with the broad topic of school-community relations. It is aimed primarily at readers who are engaged in or preparing for leadership positions in school administration. Because many of the articles are specifically relevant to the state of Tennessee, the book's value will be somewhat limited for…

The report describes evaluation activities of Minnesota's PACER (Parent Advocacy Coalition for Education Rights) Center's "Parents Helping Parents" Program and the "COUNT ME IN" Project. Section 1 focuses on "Parents Helping Parents," a program to make parents more effective advocates for their children and to…

Presents suggestions on the development of a support system between school counselors and their co-workers. It is suggested that counselors work to identify staff needs and develop positive public relations as well as performing efficiently to meet annual goals. (JAC)