Interest in social construction has coincided with a widespread movement to situate the composing process in a social-cognitive paradigm. Because social and emotional themes overlap, writing specialists assume that the emotional components of writing have been taken care of. However, by being absorbed into social themes, the emotional experience…

The Brand Emotions Scale for Writers (BESW) is a 20-item scale designed to measure writers' emotions immediately before, during, and immediately after writing. This article describes the development of the BESW and the factor structure of the three different scale forms. (BS)

Although contemporary psychologists generally acknowledge the significance of affect in human experience, few have attempted to understand its role in cognitive processes. The same can be said of writing specialists. In fact, New Criticism, so long dominant in American literary thinking, still continues to influence the emotions writers disclose…