Despite the importance of achieving person-job fit--and the role marketing educators play in developing students for career success--there remains a lack of guidance for faculty as they shepherd students through the career development process. This article details how the seven-stage selling process can be used as a basis for teaching the job…

College placement offices can offer all the services of commerical employment agencies but without cost to college students and alumni who want assistance in finding work. In addition to arranging interviews, the placement office will teach resume writing and interview techniques, and give occupational information to help in job selection. (MF)