Few, if any, marketing students are adequately prepared to conduct a thorough job search that will lead them to enjoyable, meaningful employment upon graduation. We present a method we have used in several classes that helps demystify the job search process for students. Using our approach, students have been able to discover their career passions…

Outlines an assignment for teaching job search skills, including writing a cover letter, resume, and interview follow-up letter. Proposes that the instructor act as interviewer, video tape each interview, and analyze each student's performance. (JAD)

This paper describes an assignment that gives students the ability to improve written and verbal communication abilities, which they will be using throughout their lives, by enhancing communication skills and competencies in a class setting. It is a two-part assignment that begins with a discussion on how to produce a successful cover letter and…