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Direct linkMorris, Paula T.; LeBaron, David; Arvi, Leonard – Marketing Education Review, 2015
Few, if any, marketing students are adequately prepared to conduct a thorough job search that will lead them to enjoyable, meaningful employment upon graduation. We present a method we have used in several classes that helps demystify the job search process for students. Using our approach, students have been able to discover their career passions…
Descriptors: College Students, Business Administration Education, Marketing, Job Search Methods
McDow, Lauren W.; Zabrucky, Karen M. – Journal of College Student Development, 2015
In the current economic landscape, most college students' primary goal for obtaining an undergraduate degree is an increase in job opportunities and salary potential. Additionally, the average combined result of graduates' job searches is one of the primary factors in rankings of higher education institutions. In this study we assessed the…
Descriptors: Career Education, Instructional Effectiveness, Resumes (Personal), Self Efficacy
