Presented are the results of a four-wave panel study to determine the relationship of communication to conservation behaviors. This study found that energy-related content in the mass media bears stronger relationships with the perceived importance of the energy problem than with adoption of energy conservation behavior. (Author/CW)

To determine the relationship of various forms of communication to adoption of energy conservation behavior among homeowners, and to compare the energy conserving behavior of those under 65 with those over 65, a three-year panel study was conducted in a Midwest suburban community. Heads of households who owned single family dwellings were…