Determined if listing thoughts evoked after exposure to arguments presented in a two-sided persuasive communication serves to enhance attitude change and if the number of favorable thoughts listed by preservice elementary teachers following exposure to persuasive communication are related to their changed attitudes toward energy conservation. (JN)

The purpose of this developmental study was to use the theory of reasoned action to construct a message to persuade elementary teachers to teach energy conservation practices to children. The six steps followed in the project are discussed. An energy conservation persuasive message and the results of the validation are provided. (YP)

Determined if subjects' (N=79) cognitive responses to a persuasive communication are more highly correlated with attitude change than the recall of arguments presented in the communication. Subjects were exposed to a systematically designed persuasive communication and then tested for their retention of arguments presented in the communication and…