Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

This article analyzes stylized pronunciations of English by Japanese speakers on televised variety shows in Japan. Research on style and mocking has done much to reveal how linguistic forms are utilized in interaction as resources of identity construction that can oftentimes subvert hegemonic discourse (Chun 2004). Within this research area,…

This study analyzes the narrative-based interview data of three Indian women to examine the manner in which they utilize stylization to construct identity-rich, ideological stances related to discriminatory discourses of Hindi and English medium education in the linguistically rich, albeit complex, present-day context of India. Stylization is…

Taking an interactional sociolinguistic approach, this study explores how multicultural and multilingual siblings interact with their Spanish grandfather and how, through the use of styling and stylization in these interactions, they negotiate and construct multicultural family identities. Using Tannen's power and solidarity framework, I analyze…

Whereas the speech act of refusal is universal across language, the politeness value and the types of linguistic forms used to perform it vary across language and culture. The majority of the comparative pragmatic research findings were derived from one single source of data (i.e., either production data or perception data). Few attempts have been…