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Download full textBanatao, Mary Ann B.; Malenab-Temporal, Conchita – TESOL International Journal, 2018
Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…
Descriptors: Television, Advertising, Code Switching (Language), Syntax
Clankie, Shawn M. – Language and Culture Studies Series, 2000
This paper considers how multilingualism is approached in both Japan and the United States by considering the position and roles of the government, schools, and public. There exists the perception in countries where monolingualism is considered the norm that bilingualism, and certainly multilingualism, are problematic. Multilingualism in a…
Descriptors: Acculturation, Chinese, English (Second Language), Foreign Countries
