Discusses the competition by the nation's most prestigious colleges and universities for the top black students. The paper examines guidelines for student financial aid packages and some schools' recruitment tactics. (GLR)

Describes a partnership program called "Joint Enrollment" where high school students also enroll at Oglethorpe University in Atlanta, Georgia. The assumptions behind, and implementation of, this cooperative school-college partnership, are discussed. (KS)

The college outlook is grim for blacks 25 years after James Meredith became the first black to enroll at the University of Mississippi. Both Hispanics and Asian-Americans are misunderstood by college officials, and too little attention has been focused on community colleges, the institutions that serve the most minority students. (MLW)

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

A comparison of Monroe County projections of high school graduates and the March 1986 Rochester Labor Area Summary points to some excellent opportunities for marketing Monroe Community College (MCC). Projections of high school graduation rates show a 25% decrease in the number of graduates between 1989 and 1991, while the demand for entry-level…

This report addresses the problem of underrepresentation of minorities in the health care professions and presents results of a comparative study that examined the factors differentiating schools that enroll and graduate relatively large numbers of minority students from those who do not. Study findings revealed that schools with higher minority…

Projections show steady growth in the minority populations of the United States, but entry rates of minorities into postsecondary education are shrinking. Institutions of higher education are now being called upon to exercise leadership in addressing the problem of minority education before it reaches critical proportions. This report examines the…

This study looks at the evolution of the financial aid process as a function of higher education administration and its impact on the recruitment and retention of college students. It illustrates the effects on enrollment of differing financial aid strategies and recommends possible directions for meeting the challenges of the 21st century.…