Before alumni can identify prospective students, the admissions and alumni offices have to forge a partnership, considering the other's goals and problems. A program for alumni/admissions volunteers has two purposes: to extend the reach of the admissions office and to give alumni a chance to serve. (MLW)

Admissions and public affairs offices often work together but usually at arm's length. New College of the University of South Florida, faced with severe staff and budget cutbacks, decided to formalize a closer relationship between the two offices to help increase enrollment. The relationship proved an effective, goal-oriented arrangement. (Author)

For 25 years, professionals concerned with undergraduate admissions have gathered in Cambridge to discuss topics of interest. Writing recommendations, selective admissions, prediction equation in the selection process, radical students, financial aid, enrollment management, etc., are discussed. (MLW)

As the shrinking pool of applicants forces colleges to adapt new approaches to recruiting, media campaigns are emerging as an effective way to send key messages to target audiences. Media relations can lend credibility (news coverage is considered more credible than advertising); save money; reach targeted areas; and communicate key themes. (MLW)

Matrix management provides a flexible method of responding to today's complex challenges in a way that supports a traditional organization and at the same time recognizes the necessity to draw upon the total resource needs of the institution through project teams. Operation at Kings College is described. (MLW)

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

The purpose of this study was to determine whether Comprehensive Employment and Training Act (CETA) project completers in the college adapter program (CAP) have shown evidence of successful performance in a postsecondary program. Specific objectives of the project were (1) to determine the number of CETA project completers who matriculated at…

This four-part presentation examines the theory and practice of enrollment management at Florida Community College at Jacksonville (FCCJ). First, Charles C. Spence offers a brief description of FCCJ and reviews some of the problems facing the college when he assumed the presidency in 1985, including a significant enrollment decline and serious…

This is the third annual report on Tennessee's progress toward meeting statewide higher education goals delineated in the 1989 "Tennessee Challenge 2000" program. The report outlines the six goals, specific benchmarks for each goal, and the progress toward such goals and benchmarks accomplished over the last several years. The goals…

This is the fourth annual report on Tennessee's progress toward meeting statewide higher education goals delineated in the 1989 "Tennessee Challenge 2000" program. For the first time it also includes data on independent colleges and universities within the state. The report outlines the six goals, specific benchmarks for each goal, and…

This annual report is designed to assess the efforts of Tennessee's State Board of Education and Higher Education Commission, to provide an overview of the challenges and prospects for public education in Tennessee, and to present a statement on educational plans and goals for the future. The report outlines 15 improvement initiatives for…

George Mason University's (GMU) (Virginia) successful Early Identification Program includes alliances with three public school districts to foster early, consistent intervention, and to encourage and motivate at-risk minority students to complete a college preparatory curriculum and enroll in colleges. GMU guarantees admission to participants who…