Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…

Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…

The Saskatchewan Institute of Applied Science and Technology (SIAST) Planning, Research and Development Division conducted three studies of the geographic origins of applicants to the Institute. The analyses of the places of origin provided SIAST with solid information to assist in planning program delivery in the province. The studies used the…