As higher educational learning enters a new age, Historically Black Colleges and Universities (HBCUs) are seeking innovative ways to establish strategies to compete with other academic institutions. As establishments that have played a pivotal role in transforming the landscape of higher education, HBCUs are facing rapid transformation and various…

"Matching Students to Opportunity" expands on the discussion of a critical issue in college access and success: the match between prospective students and the colleges in which they enroll. Research indicates that ensuring a good match significantly increases a student's chance of graduating. The contributors to this volume argue that…

There is no right way to forecast college enrollments; in many instances, it will be prudent to use both qualitative and quantitative methods. Methods chosen must be relevant to questions addressed, policies and decisions at stake, and time and talent required. While it is tempting to start quickly, enrollment forecasting is an area in which…

Revenue forecasting is the critical first step in most college and university budget-planning processes. While it seems a straightforward exercise, effective forecasting requires consideration of a number of interacting internal and external variables, including demographic trends, economic conditions, and broad social priorities. The challenge…

A dramatic increase in the pool of college-age students in the next 20 years is inevitable, but this will not necessarily lead to dramatic increases in higher education enrollment. Enrollment forecasters must ask how economic growth, tuition increases, or an increase in standardized test requirements will affect demand and be clear about…

Summarizes the University of Wisconsin System's systemwide multi-year enrollment management program authorizing enrollment targets in three phases covering the periods 1987-90, 1991-94, and 1995-2000. Reviews what other states are doing in statewide enrollment management, and outlines the demand and supply variables taken into consideration for…

Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…

As private colleges approach the turn of the century, they must again operate independent of government support, using enrollment management principles in increasingly sophisticated ways. They will rely more on institutional research to provide both predictive and management tools. Institutional researchers, enrollment managers, and data…

This volume presents five papers on higher education institutional research in Maryland, all of which were originally presented at annual meetings of the Maryland Association for Institutional Research from 1993 through 1995. The first paper is "A Day in the Life of an Institutional Researcher: Past, Present and Future" (Merill…

Addresses the central issue of test biases in college entrance examinations. Utilizes differential item functioning analysis (DIF) to compare types of questions, fields of knowledge, and male and female responses in Turkish entrance examinations. Reveals intermittent biases and suggests the tests be used more for assessment than selection. (MJP)

In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…

This paper compares student headcount enrollment and full-time enrollment prior to and following transition to a semester calendar at 75 public colleges in three state systems: Alabama, Georgia, and Utah. Before and after effects on enrollment in the transition colleges are examined and compared with colleges that did not make the transition. In…

Using institutional data, this paper presents a model to enable researchers and enrollment managers to assess the effectiveness of financial aid packaging policies in light of student characteristics and institutional market position. The model uses discriminant analysis and a series of hypothetical financial aid award scenarios to predict the…