Enrollment management (EM) has been a focus of higher education since the 1970s. There is a large base of empirical research on EM, a coordinated effort to support undergraduate students from admission to graduation that has been widely researched. However, there is limited academic research on graduate enrollment management (GEM). What is missing…

Gone are the days of expecting a grad fair to bring a flood of students, a list of qualified leads, and inevitable conversion to application. Instead, creativity and attention to the considerations noted in this op-ed are necessary for the grad fair to continue to be of value.

This investigation was designed to determine the factors and conditions associated with graduate enrollment management practitioners' participation in professional development (PD) activities. The sample consisted of members of a professional association, the National Association of Graduate Admissions Professionals (NAGAP), focused solely on…