This article presents a practitioner-defined research agenda for enrollment management. This agenda consists of 45 topics for research identified by enrollment management practitioners as the most pressing topics/issues that they regard as ones that would benefit from a study conducted by researchers. Implications of this agenda for practitioners…

The scholarship of practice entails the use of findings of empirical research to guide the development of institutional policy and practice. Accordingly, engagement in the scholarship of practice by enrollment management (EM) officers precludes them from "shooting from the hip" or trial-and-error forms of professional action. Engagement…

College student retention constitutes a long-standing and critical problem for many colleges and universities. Although the average national rate of first-to-second year persistence stands at 68.5%, rates for types of colleges and universities vary from a low of 56.4% for 2-year public colleges to a high of 81.5% for private PhD-granting…

A multi-institutional study of 263 first-time college freshmen investigated the effects on students' social and academic integration of having expectations for college remain unmet. Results are discussed in terms of implications for enrollment management and the linkage of theories concerning college choice and student departure. (Author/MSE)