The crunch in the student-loan market, a weak U.S. economy, and declining home values are all conspiring to make this an unpredictable year for college enrollment. Some middle-income families have found it cheaper in recent years to borrow against their home equity to help pay for college, rather than take out private student loans. However, this…

Selective colleges and universities are trying to lure top students by offering more aid to low- and middle-income families. This "need-conscious" policy has been practiced at some institutions for years. The policy is affecting some schools' enrollment patterns. Parents appear to be learning that negotiation is a key factor in obtaining the…

Companies specializing in college recruitment are building databases to predict the persistence and success rates of college applicants and to help design recruiting and admission strategies. The field began two decades ago, when admissions deans with good reputations began consulting. Many of these companies provide other services, such as…