This article seeks to make the case for how relationships are essential to meeting the tapestry of student needs by examining experiences and challenges of several student threads in that tapestry, using both two-year and four-year institutional perspectives. How faculty, staff, and administrators respond--or don't--in building rapport and…

Stanley Henderson writes in this article that he has always embraced the view that strategic enrollment management (SEM) exists in the "academic context," and yet still touches "every aspect of institutional function and culture." SEM is rooted in the academic ethos of any institution, but if every other institutional…

Enrollment management has come to be defined in structural terms when what is needed is an understanding of institutional academic context. Concentrating on which offices should be brought together to do enrollment work can lead to being stuck on structure, forcing the institution to reflect enrollment management rather than ensuring that…