This article presents a practitioner-defined research agenda for enrollment management. This agenda consists of 45 topics for research identified by enrollment management practitioners as the most pressing topics/issues that they regard as ones that would benefit from a study conducted by researchers. Implications of this agenda for practitioners…

The scholarship of practice entails the use of findings of empirical research to guide the development of institutional policy and practice. Accordingly, engagement in the scholarship of practice by enrollment management (EM) officers precludes them from "shooting from the hip" or trial-and-error forms of professional action. Engagement…

Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we…

Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of our system of postsecondary education. With this essay, "College and University" begins a series that will examine policies and practices that are central to…

In this article, the author begins to examine the connections between institutional enrollment management efforts and the various external for-profit, and not-for-profit, businesses that have become part of the enrollment management industry. This essay is an effort to map the relationships between institutions, the enrollment industry, and more…

In our previous essay, we considered the role of institutional financial aid and the practice of enrollment management. In that essay we explored the use of financial aid as a tool to enhance equity increase prestige, as a revenue enhancement tool and as a means to shape institutional image in the various markets that comprise our diverse system…

Admissions committee members often speak of "it" as an important consideration during the admissions process; however, empirical evidence documenting the efficacy of "it" as a basis for admission is scarce. The purpose of this research was to test the validity of student-institution it as a significant predictor of college success--specifically,…

The array of admissions models and the underlying, and sometimes conflicting goals people have for college admissions, create the dynamics and the tensions that define the contemporary context for enrollment management. The senior enrollment officer must ask, for example, how does an institution try to assure transparency, equality of access,…

This critique summarizes a recent examination of studies of campus-based retention efforts and also considers what is known about the roles and responsibilities of retention coordinators on college and university campuses. The paper closes with a call for more research on campus-based retention efforts and for a closer look at the management of…

Examines how colleges are using financial aid to achieve enrollment and financial objectives. Discusses how use of financial aid to achieve enrollment goals presents these ethical concerns: access and equity for all students; schools who do not engage in these practices are at a competitive disadvantage; and colleges are generally only promising…

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)