This study analyzed data from 674 institutions collected through an AACRAO 60 Second Survey to investigate the levels of institutionalization of SEM in U.S. postsecondary institutions. Both Resource Dependency Theory (Pfeffer and Salancik 2003) and Institutional Isomorphism (DiMaggio and Powell 1983) were used to frame the study. The researchers…

Among the earliest principles and premises of enrollment management as it evolved in concept and practice was that student retention is as critical as new student recruitment in achieving an institution's preferred enrollment profile. Over recent decades, student retention has been one of the most studied aspects of college enrollment dynamics,…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…