Over 35 years of retention theory and literature have acknowledged the importance of institutional and student profiles in accounting for cross-sectional differences in retention and completion rates between types of colleges and universities. The first "P" within a 4 Ps framework of student retention--"profile"--recognizes that an institution's…

Among the earliest principles and premises of enrollment management as it evolved in concept and practice was that student retention is as critical as new student recruitment in achieving an institution's preferred enrollment profile. Over recent decades, student retention has been one of the most studied aspects of college enrollment dynamics,…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…

This article is a pre-conference paper prepared for participants at AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held November 13-16, 2005, in Chicago, Illinois. This is the first of a three-part series. In this series of papers, David Kalsbeek introduces a four-fold construct for differentiating and comparing…

This article is the third and final in a series prepared originally for AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV). Through this series, David Kalsbeek introduces a four-fold typology for differentiating institutional approaches to SEM. In this final reflection, he suggests that grounding this typology in Jungian…

This article is the second in a series of pre-conference papers prepared for participants at AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held November 13-16, 2005 in Chicago, Illinois. This second article of the three-part series has sought to further define, delineate, and differentiate four broad orientations…