The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…

Both an art and a science, enrollment projections have become a major component to effective college and university fiscal planning. With stagnant or declining state budget support for public higher education along with an increasing emphasis on revenue generation, never before has predicting the size of an entering class become more imperative.…

Ever since the beginning of the Great Recession, higher education has braced for the impending age of austerity and changing demographics. Now a reality, these conditions threaten the ability of institutions of higher education to remain competitive in an ever growing global marketplace. This article presents several core SEM strategies that can…