Discusses results of a survey of independent institutions concerning tuition discounting. Results show that tuition discounting is increasing and appears to be pervasive part of enrollment management plans, despite the continuing debate over whether or not it is a wise strategy for attracting the best mix of students. (EV)

Discusses the use of benchmarking in managing enrollment. Using a case study, illustrates how benchmarking can help administrators develop strategies for planning and implementing admissions and pricing practices. (EV)

Provides basic information that a college or university chief financial officer (CFO) must know about enrollment management in order to understand how to work effectively with admissions and financial aid professionals to maximize tuition revenue and enroll the optimal class. Specific suggestions for CFO involvement are outlined. (Author/MSE)

An annual National Association of College and University Business Officers study finds that institutional student aid is being used as a tool to help shape desired class demographics. An analysis of trends in tuition, net tuition, enrollment rates, net freshman revenue, and freshman student-aid rates is summarized here, and questions raised by the…