This article features the text of a speech by Richard Whiteside, Vice President for Enrollment Management and Dean of Admission at Tulane University in New Orleans, that was presented during AACRAO's Strategic Enrollment Management (SEM) Conference, November 15, 2005, in Chicago. In his speech, Whiteside recounts his personal story of living…

After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

Many institutions have structured processes for gaining the necessary internal and external approvals for initiating academic programs. Unfortunately, program planners often lack the data required to develop a full understanding of the systemic implications caused by such changes. This article provides both a framework and an interactive data…

A college degree is one of the most expensive purchases an American family can make. While today's costs are higher than ever before, parents have many more options whose sheer number and complexity have given rise to a whole new field-financial planning for college. This article, which is based on materials created for the enrollment management…