Adult learner reentry to college and pathways to credentials may be less visible in enrollment management plans that are dependent on conventional, linear, and continuous college pathways. Drawing from learning and findings of six institutions within a large public university system as well as the academic literature, this article will consider…

This hermeneutic phenomenological study sought to fill gaps in the literature surrounding women in the chief enrollment management officer (CEMO) position; on CEMOs in Council for Christian Colleges and Universities (CCCU) institutions; on post-pandemic strategic enrollment management (SEM) in CCCU institutions; and on SEM concepts, planning, and…

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

When strategic enrollment management plans center around traditional high school graduating classes, non-profit public higher education institutions do not recruit, admit, and enroll adult learners with the same energy and resources as they do traditional high school students. This single case study of qualitative design examined how enrollment…

Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners.…

Most students who begin at a community college do not complete their desired credential. Many former students fail to graduate due to various barriers rather than their academic performance. To encourage previously successful non-completers to re-enroll and eventually graduate, a growing number of community colleges have implemented re-enrollment…

In 2016, one university began discussions of how to use the Family Education Rights and Privacy Act (FERPA) to their advantage to address an adversarial position parents were taking with university personnel. These parents were termed "helicopter parents"--parents who take an "overprotective or excessive interest in the life of…

This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…

The Adult High School (AHS) program enables an adult student, to complete the required courses and state assessments to earn a standard high school diploma. Course requirements in adult high school programs are designed in accordance with core content standards. A program of instruction for both traditional and co-enrolled AHS students shall be…

Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

The Adult High School (AHS) program enables an adult no longer enrolled in public high school to complete the required courses and state assessments to earn a standard high school diploma. Course requirements are in accordance with standards established by the state. A program of instruction for both traditional and co-enrolled AHS students shall…

Drawing upon a two-year study of student-veterans in college writing classrooms, this article analyzes three types of courses developed in an effort to respond to increased military-affiliated student enrollments: veterans-only, veteran-focused, and veteran-friendly. The article concludes with recommendations for an asset-based approach to…

The Adult High School (AHS) program enables an adult no longer enrolled in public high school to complete the required courses and state assessments to earn a standard high school diploma. Course requirements are in accordance with standards established by the state. A program of instruction for both traditional and co-enrolled AHS students shall…

Bethel University in St. Paul, Minnesota, comprises three primary units that each serve a distinct population: the College of Arts and Sciences (CAS) is a residential college for roughly 2,800 traditional-age undergraduates; the College of Adult and Professional Studies and Graduate School (CAPS/GS) serves roughly 2,200 adult learners at both the…