Prospective college students--particularly students of color and those from low-income families--face a myriad of challenges applying to and enrolling in college, including constraints on information, financial aid, and academic preparation. Within the college search process alone, the number, diversity, and complexity of applications that…

College enrollment rates have been on the decline over the past years, with more high school graduates choosing alternative pathways such as getting employed in an entry level job, pursuing a technical or trade training program, starting a small business, and entrepreneurship. This phenomenon may have been exacerbated by major events such as The…

Colleges identify prospective students by purchasing "student lists." Student list products are selection devices that use search filters to select students. Drawing from the sociology of race, we conceptualize some filters as "racialized inputs," defined as inputs that are correlated with race because disadvantaged racial…

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…

Given racial inequality in the United States is grounded in policies and practices that have historically governed where People of Color live, where colleges go and do not go to recruit prospective students may be an important source of racial inequality in college access. This study examines the spatial distribution of out-of-state recruiting…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

Perhaps the most extreme step that education leaders can take to improve school quality is to close a school entirely. School closures are controversial due to the harms and disruptions they can create for families. These harms may be particularly severe if displaced families do not receive adequate support in transitioning to new schools. Since…

Shanghai has always led college entrance examination reform in China, and has piloted the new round of college entrance examination reform for 5 years. At present, the comprehensive quality evaluation of general high school students has been carried out on a regular basis, and the comprehensive quality evaluation information of graduates of the…

Across the nation, community colleges have expanded dual enrollment programs to increase college enrollment and completion, particularly among historically underserved populations. The California Community College system--the largest system in the nation--is no different and recently expanded its dual enrollment programming to include College and…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

This paper reports the findings of a study that analyzed the marketing activities of a number of vocational schools in a municipality where these organizations were allowed to compete for students. The research employed a qualitative, exploratory and descriptive design. The data was collected through interviews with school leaders, regional…

The Complete College Tennessee Act (CCTA) established benchmarks for increasing state college completion rates to the national average by 2025. This investigation explored responses on the High School Senior Opinion Survey to identify trends between two subpopulations for strategic enrollment management (SEM)--Latino American and African American…

While college readiness continues to dominate the educational landscape in the United States, students still leave high school not ready for college. As a consequence, admissions officers need to consider all available indicators (e.g., high school performance, admissions test scores, college preparatory courses) in order to effectively evaluate…

The decline in childbirths in the wake of the Great Recession of 2008-9 will reverberate into the 2020s and 2030s. This will lead to fewer high school graduates, and fewer students with the family background and finances to propel them into traditional college enrollment. Early college programs have been a success story in American education,…