Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

This study examines enrollment melt patterns in a community college campus, aiming to quantify the predictive factors associated with students' likelihood of melting. Using a combination of survey and administrative data from applicants to a California Community College campus in Southern California, the author estimates changes in enrollment…

We investigate operating costs at 682 public community colleges in the United States over a 15-year period (2004-2018). The results reveal that costs are spatially correlated across neighboring institutions, indicating the need for a spatial analysis. An institution's actions are associated with changes in costs for that particular institution…

Dr. William Serrata has been President of the El Paso County Community College (EPCC) District since 2012. Dr. Serrata serves as an advisory board member of the Higher Education Research and Development Institute (HERDI), and was recently appointed to the Executive Committee for Board of Directors for the American Association of Community Colleges…

The COVID-19 pandemic negatively impacted enrollment, a continuation of the decline ongoing since 2010. Two-year colleges are highly dependent on tuition revenue. Consequently, the pandemic exacerbated the postsecondary economic crisis, as 2-year institutions faced financial hardship amidst enrollment uncertainties. In response to the pandemic,…

Facing significant enrollment challenges as a result of the pandemic, community colleges nationwide have had to be highly strategic in how they market themselves to prospective students. Recapturing students while reaching new prospects requires creative solutions for meeting students' most urgent needs, such as shorter-term, more flexible options…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

On March 13, 2020, the coronavirus pandemic was declared a national emergency. Late that afternoon, Montgomery County Community College staff received notice to leave at the close of the day and prepare to be out for two weeks. This was the case for many around the country. This article highlights how Montco's enrollment management department…

Community colleges have experienced many challenges since their establishment in 1902; however, the 21st century has brought new obstacles and opportunities. In turn, community college leaders have been called upon to address challenges such as the COVID-19 global pandemic, the demand from students for virtual course offerings, and financial…

This guide describes how community college presidents can embed strategic enrollment management (SEM) into mission fulfillment. It emphasizes the importance of setting a vision, ensuring adequate resources, and fostering collaboration. By leveraging data-driven strategies and continuous improvement, colleges can enhance student recruitment,…

Higher education institutions world-wide were impacted by the unprecedented novel coronavirus (COVID-19) beginning in early 2020. COVID-19 caused a disruption in services to students and resulted in pivots of teaching, learning, and student support. Community colleges differ from four-year counterparts through varying student demographics, funding…

The American Association of Collegiate Registrars and Admissions Officers' (AACRAO's) Strategic Enrollment Management Endorsement Program, or SEM-EP, is a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. Designed to promote industry competency and readiness, the…

For many open-enrolled higher education institutions, including community colleges, enrollment is dropping each semester creating significant financial challenges. While much research literature focuses on four-year colleges, little is known about the students who seek to enroll at community colleges. What is known is often evaluated using college…

Many factors, including free two-year college commitments in states like New York, Tennessee, and Oregon, have led to increases in students attending two-year schools with the ultimate goal of graduating with a bachelor's degree. Bachelor's degree granting institutions should, and arguably have an obligation to, make that transition as seamless as…