Contextual admissions schemes are commonly used across the United Kingdom (UK) for admission into higher education (HE) institutions. These schemes consider an applicant's background and circumstances alongside academic achievement to provide a fairer evaluation of progression into university. Several contextual factors have been considered by HE…

Around the world, these educational institutions focus their efforts on recruiting talented students, particularly from foreign countries. However, while well-established universities in developed countries can produce successful international recruitment campaigns, emerging universities still need assistance in producing a successful…

For many universities around the world, internationalisation means the recruitment of fee-paying international students (so-called export education) for primarily commercial reasons. For UK universities, international (non-European Union) students account for approximately 13% of their annual revenues, making them highly dependent on international…

Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…

The array of admissions models and the underlying, and sometimes conflicting goals people have for college admissions, create the dynamics and the tensions that define the contemporary context for enrollment management. The senior enrollment officer must ask, for example, how does an institution try to assure transparency, equality of access,…

Background: Incentives have been proposed as a method to improve attendance in adult literacy classes. In the UK, several areas have piloted the use of incentives to promote attendance at adult literacy classes. To date no rigorous evaluation of this policy has been undertaken. This paper describes (as far as we are aware) the "only"…

This paper reports on a study that took place in a faculty of humanities and social sciences at a UK university. The institution had recently undergone a radical restructure and the vision for the future presented by the new senior management team highlighted internationalization as one of four major areas for growth. The internationalization…

Describes efforts at St. James' C of E Primary school (Ashton-u-Lyne) that resulted in a school transformation from being under the threat of closure because of low enrollment numbers to being an oversubscribed school that is credited with promoting the highest standards of personal development and racial harmony. How this period of change was…

This paper reports a survey of 16 to 17 year old students who took part in a school based project activity designed to motivate them to consider a career in engineering. The scheme can be considered a success in that an uppermost estimated figure of 19% more students were recruited to engineering undergraduate courses than might otherwise have…

This report provides a review of the United Kingdom (UK) and international literature about initiatives to stimulate demand for post-16 learning. Chapter 1 introduces sources and method. Chapter 2 outlines the current pattern of participation in learning activity in the UK and identifies the main barriers impeding further involvement. Chapters 3-5…

This book, which is intended for individuals involved in recruiting and teaching students in open and distance learning (ODL) situations, examines academic and nonacademic student support issues in ODL. The following are among the topics discussed in the book's 14 chapters: (1) models and definitions of ODL systems; (2) rationale for student…