Dr. William Serrata has been President of the El Paso County Community College (EPCC) District since 2012. Dr. Serrata serves as an advisory board member of the Higher Education Research and Development Institute (HERDI), and was recently appointed to the Executive Committee for Board of Directors for the American Association of Community Colleges…

Gone are the days of expecting a grad fair to bring a flood of students, a list of qualified leads, and inevitable conversion to application. Instead, creativity and attention to the considerations noted in this op-ed are necessary for the grad fair to continue to be of value.

In this article, Staci Phelan interviews the following enrollment management team members from Idaho State University: James Martin, Director of Financial; Debbie Green, Director of Scholarships; Nicole Joseph, Director of Admissions; and Brooke Barber, Director of New Student Orientation. The following questions are addressed in this interview:…

This is a conversation with Connie F. Cooke, Director, Financial Aid, State University of New York (SUNY) Buffalo State and Sharon F. Cramer, SUNY Distinguished Service Professor, Emerita, SUNY Buffalo State. They started working together twenty years ago when they began to implement a new student information system for the university. The SABRE…

A recent collaboration between the professional organization of the American Association of Collegiate Registrars and Admissions Officers (AACRAO), with support from research partner Hobsons, resulted in a November 2016 report which seeks to examine college perceptions of dual enrollment as an enrollment management initiative. According to AACRAO,…

In this article Trinity College vice president for enrollment and student success, Angel Pérez addresses the nation's inability to offer consistent college preparation, academic rigor and counseling across varying socioeconomic communities. Research has highlighted the fact that standardized tests do more to keep low-income students out of top…

In this article, the author talks about his career that has included positions in government and higher education, with the last 25 years having been spent working at four postsecondary institutions in the United States and Canada. In all cases, he has been blessed by having a caring and supportive mentor (sometimes more than one). Looking back…

Since the publication of Dremuk's article 45 years ago, the landscape of international educational exchange has changed significantly. Some of the most notable trends distinguishing the past from the present are highlighted. Forty-five years ago, Dremuk's article emphasized the importance of institutional commitment to international educational…

This article is a response to John Silber's article, "Marketing Higher Education: The Survival Value of Integrity." Silber speaks to the very heart of the academy about its integrity and ethics, and does so in timeless fashion through the decades to the current era. In his introduction, he characterizes the "business of education" as inevitable…

When one thinks of seminal publications in college admission, the first piece that comes to mind is B. Alden Thresher's "College Admissions in the Public Interest" (1966). Thresher's work, relevant to this day, is credited with being the foundational document of the admission profession. McDonough and Robertson's 1995 study, commissioned by NACAC,…

What the author found most surprising about Richard Haines' survey on 1974 recruitment practices was that the major issues are still relevant. His main points about recruitment, college and counselor interaction, and the need for better information still resonate as the profession consistently calls for clarity and transparency in the college…

The author never planned to work at a college, but she finds she is vice president of student development at a community college; she served previously as assistant to the dean of academic services, as registrar, and as dean of enrollment management. She started her career in health care administration, and her master's was in public…

To be in honors is to be engaged in many different economic arrangements and exchanges. Honors educators work in concert with their admissions offices while recruiting high-achieving students whose decisions often hinge on how much money the institution can offer in the form of discounts to tuition and financial aid. Honors programs that tie…

Ensuring college access amid rising tuition costs has hovered near the top of the nation's education agenda for years. Facing heightened concern about the student debt burden and disappointing college graduation rates, policymakers are hungry for fresh ideas. Federal Pell Grants, the primary means for subsidizing college tuition for…

In 2003, two cases came before the Supreme Court that presented the stiffest challenge to affirmative action in decades. A White applicant to the University of Michigan's law school sued the school, claiming that she had been rejected on the basis of her race. Similarly, two White applicants to the University of Michigan's undergraduate school…