The June 2022 60-Second Survey invited all AACRAO members to provide their perspectives on what the role of the registrar "should" be at their institution. Particular attention was paid to what the role of the registrar "should" be for student engagement and enrollment management. These data will be used to shape a roundtable…

American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research surveyed international member institutions that serve undergraduate students to capture the institutional nuance in enrollment management practices, the recruiting, admissions, and advising staffing levels, and using technology and admissions policy to support…

The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…

The January 2020 60-Second Survey was designed to serve two purposes: (1) to benchmark institutional-level use of enrollment management and strategic enrollment management (SEM) plans; and (2) gather individual interest in enrollment management research (Appendix A). The survey was open to all American Association of Collegiate Registrars and…

"SEM Core Concepts" is designed to provide busy professionals with an overview of strategic enrollment management (SEM). The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best…

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) is pleased to partner with National Association for College Admission Counseling (NACAC) in conducting our first admissions practice survey. Admissions practices evolve over time as the profession matures, the recruitment landscape changes, and new technologies…

Interest on the part of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Board of Directors in the development of a set of descriptions of the core competencies for AACRAO professions goes back several years, with more active discussion beginning in 2011 under the leadership of AACRAO President Nora McLaughlin. At…

As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…

In AACRAO's new publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models…

The "SEM Anthology" is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges…

This book was written both to examine and reveal the Gamer generation as a popular culture trend that has been two plus decades in the making and shaping. And, it is a generation that is now entering college--Gen G. This book explores how the Gamer generation is less a subset of the Millennial generation, but rather a unique generation unto…

The sole purpose of this book is to provide a primer or "how-to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices. While incorporating some secondary source referencing, the dialogue primarily outlines how making some basic adjustments to business…