Descriptor
| Enrollment | 8 |
| Enrollment Management | 8 |
| Early Childhood Education | 7 |
| Marketing | 7 |
| Day Care | 5 |
| Day Care Centers | 5 |
| Enrollment Influences | 3 |
| Administration | 2 |
| Child Care | 2 |
| Child Care Centers | 2 |
| Competition | 2 |
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| Child Care Information… | 8 |
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| Journal Articles | 8 |
| Guides - Non-Classroom | 5 |
| Reports - Descriptive | 3 |
| Opinion Papers | 1 |
Education Level
| Early Childhood Education | 1 |
| Preschool Education | 1 |
Audience
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Laws, Policies, & Programs
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Wassom, Julie – Child Care Information Exchange, 2000
Discusses how including direct mail in marketing a child care program can enhance enrollment. Describes how to develop an effective plan and design the mailing pieces creatively. Discusses the importance of having realistic expectations of the level of response. (KB)
Descriptors: Day Care, Day Care Centers, Enrollment, Enrollment Management
Wassom, Julie – Child Care Information Exchange, 1996
Discusses relationship marketing as a technique for successful enrollment building. Describes components of relationship marketing: (1) ethical delivery of the promised program and making delivery evident to parents; (2) flexibility in programming to meet parents' needs; (3) attention to parents to make them feel special; (4) effective…
Descriptors: Administration, Day Care, Early Childhood Education, Enrollment
Wassom, Julie – Child Care Information Exchange, 1998
Presents strategies for increasing the enrollment in child care programs in a competitive market. Discusses ways to investigate the market, including examining the competition, parents' expectations, and the industry; and ways to differentiate a center from its competitors. (KB)
Descriptors: Competition, Day Care, Day Care Centers, Early Childhood Education
Wassom, Julie – Child Care Information Exchange, 1994
Notes that, with the changing job market, uncertain economy, increased competition, and higher parent expectations, child care center directors face new marketing challenges. This article discusses seven child care marketing myths and offers marketing strategies to child care directors facing potential drops or fluctuations in center enrollment.…
Descriptors: Administrators, Business Administration, Day Care, Day Care Centers
Wassom, Julie – Child Care Information Exchange, 1999
Provides tips for building enrollment in child care programs. Offers suggestions for the inquiry call, including enhancing the greeting, asking questions, and using prospect profiles; for the center visit, including treating visitors like welcome guests, meeting privately first, and asking questions; and for followup, including setting up a…
Descriptors: Child Caregivers, Day Care, Day Care Centers, Early Childhood Education
Wassom, Julie – Child Care Information Exchange, 2002
Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…
Descriptors: Child Care, Child Care Centers, Early Childhood Education, Enrollment
Direct linkWasson, Julie – Child Care Information Exchange, 2004
Some business experts predict that a tight economy, intense competition, and demanding customers will become the norm for at least the next decade. To ride what may be rough waters in target markets, commitment to quality must go beyond a beautiful center, a recognized curriculum, and a well-trained staff. Willingness to take necessary action now…
Descriptors: Marketing, Child Care, Enrollment Influences, Child Care Centers
Neugebauer, Roger – Child Care Information Exchange, 2002
Discusses several strategies recommended by small business experts to help for-profit and non-profit child care centers survive a financial crisis. Strategies include: identifying the source of the problem, monitoring cash flow, reducing or deferring expenditures, expediting regular income and exploring new sources of income, patiently working…
Descriptors: Administration, Cost Effectiveness, Costs, Credit (Finance)
