Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 2 |
| Since 2016 (last 10 years) | 3 |
| Since 2006 (last 20 years) | 6 |
Descriptor
Source
| International Journal of… | 6 |
Author
| ?alkiv, Liubov | 1 |
| Alfattal, Eyad | 1 |
| Bo, Chankoulika | 1 |
| Cheb, Hoeurn | 1 |
| Chhinh, Nyda | 1 |
| Frolich, Nicoline | 1 |
| Karyy, Oleh | 1 |
| Kisiolek, Artur | 1 |
| Mazzarol, Timothy W. | 1 |
| Moogan, Yvonne J. | 1 |
| Nguonphan, Pheakdey | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 6 |
| Reports - Research | 6 |
Education Level
| Higher Education | 6 |
| Postsecondary Education | 2 |
| High Schools | 1 |
Audience
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkKisiolek, Artur; Karyy, Oleh; ?alkiv, Liubov – International Journal of Educational Management, 2021
Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…
Descriptors: Internet, Marketing, Communication Strategies, Advertising
Sok, Serey; Chhinh, Nyda; Cheb, Hoeurn; Bo, Chankoulika; Nguonphan, Pheakdey – International Journal of Educational Management, 2023
Purpose: This study analyzes the significance of various attributes of developmental psychology developed by male and female students within higher education institutions (HEIs) in Cambodia. It also focuses on the mismatch between planned enrollments and the final selection of a course, and the knowledge and skills accessed during the study.…
Descriptors: Foreign Countries, Gender Differences, College Admission, Educational Quality
Alfattal, Eyad – International Journal of Educational Management, 2017
Purpose: The purpose of this paper is to evaluate the needs and aspirations of international students studying at a comprehensive university campus in the USA in comparison to domestic students represented by factors that drive students' college choice. Design/methodology/approach: The study opted for a survey design through questionnaire and…
Descriptors: College Choice, Foreign Students, Student Educational Objectives, Student Needs
Frolich, Nicoline; Stensaker, Bjorn – International Journal of Educational Management, 2010
Purpose: This paper seeks to analyse how excellence and diversity are addressed in student recruitment strategies, and how these strategies are developed in eight Norwegian higher education institutions. Design/methodology/approach: The study utilises a theoretical perspective that asserts that strategy is developed through practice. The authors…
Descriptors: Higher Education, Profiles, Student Recruitment, Enrollment Management
Mazzarol, Timothy W.; Soutar, Geoffrey N. – International Journal of Educational Management, 2008
Purpose: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better…
Descriptors: Foreign Students, Multivariate Analysis, Foreign Countries, Student Recruitment
Moogan, Yvonne J. – International Journal of Educational Management, 2011
Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…
Descriptors: Communication Strategies, Information Needs, Information Sources, Enrollment Management
