The landscape of higher education in the United States currently comprises 5918 institutions serving approximately 18.1 million students. Among them, 1833 are small institutions with full-time equivalent enrollments of 3000 or less. In this article, the authors examine financial and enrollment challenges facing small institutions and the potential…

This chapter explores alternative solutions for selective institutions of higher education to reach beyond their traditional admission measures and identify diverse students who might otherwise not be selected by traditional admission criteria.

Reviews issues involved in shaping institutional financial aid policy, including tuition discounting, student aid packaging policy, and merit scholarships. States policymakers cannot ignore the trend towards reducing public subsidies. Suggests colleges and policymakers: (1) develop new ways to make college more affordable; (2) give families…

Provides background information on enrollment management, discusses the concept in the context of today's colleges and universities, identifies four basic models of enrollment management, and outlines an ideal approach to implementing enrollment management principles. Argues that enrollment management is a concept reaching maturity. (RJM)

Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)

Examines how colleges are using financial aid to achieve enrollment and financial objectives. Discusses how use of financial aid to achieve enrollment goals presents these ethical concerns: access and equity for all students; schools who do not engage in these practices are at a competitive disadvantage; and colleges are generally only promising…

Provides an annotated list of books, articles, newsletters, and web sites that may be helpful to new and experienced administrators. Explains how some of the resources address financial aid and enrollment management from historical and structural perspectives. Demonstrates how financial aid and enrollment management function in tandem to maintain…

Describes how demographics, social, and economic forces of the 1990s altered the higher education operating environment. Provides policy context to examine the emergence of enrollment management in response to these forces. Improved economic conditions at the close of the 1990s presents institutions and lawmakers with opportunity to reform past…

Enrollment management has become an increasingly important function for colleges. Article focuses on the roles federal student aid legislation, changing student demographics, and research on college impact have played in shaping the concept of enrollment management. Colleges and public policymakers should not forget the original goal of student…

Relates how the increasing desire to use more technology in enrollment management raises complex issues of management and decision making, including vision, control, leadership, and cost. Explores vendor partnerships, training, the impact of technology on staff, staff input on development of new systems, time lines, and the use of objective,…

Outlines the major issues affecting enrollment management and details those issues most likely to dominate the next decade. Some of the concerns addressed here include education costs and financing, government oversight of higher education, demographic changes, curricular and academic changes, measuring outcomes of secondary education, and the…

Explores common institutional strategies for pricing, awarding aid, and controlling the growth of aid budgets in light of changing recruitment practices. Concludes by discussing the new services that aid offices must provide to meet their new challenges effectively. Discusses net tuition revenue goals to enhance effective management of resources.…

Argues that the integration of admissions and financial aid operations with the rest of the campus is a key element in the success of a college or university. Deals with the integration of these functions in a college and explains how to think about integration and the specific forms it might take. (RJM)

Describes the expenses associated with the wide-ranging functions of an admissions office and argues that enrollment management staff must be well-trained and flexible in order to accommodate students' changing needs. Gives cost categories and concludes with a discussion of cost containment and quality. (RJM)