Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

This dissertation study examines the ways that a large, public flagship university uses automatic-consideration merit scholarships to meet the goals of the institution, particularly as they relate to enrollment, university prestige, nonresident-to-resident balancing, and funding. Employing a mixed-methods design, the author uses qualitative and…

The purpose of this quantitative study is to understand the relationship between a One-Stop Shop unit and student retention rates at Texas public and private higher education institutions. This study entitled "Exploring the Relationship between a One-Stop Shop and Student Retention" seeks to explore the unit in which brings together the…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

Catholic school administrators are asked to undertake many roles and responsibilities as the academic, spiritual, and managerial leaders within their institution, in addition to other emerging responsibilities. Little research has comprehensively described the expectations placed on Catholic school administrators. Therefore, this qualitative…

Graduate enrollment management (GEM) is a relatively new organizational concept and discipline. As an emerging profession, a common body of knowledge to structure and regulate the profession is critical to its professionalization. Identifying competencies is one method to create that knowledge and is a well-established method of measuring a…

Every year, the national high school graduation rate is declining and impacting the number of students applying to colleges. Moreover, the majority of students are applying to more than one college. This makes a lot of colleges to be highly competitive in student recruitment for enrollment and thus, the necessity for institutions to anticipate…

The study addresses the widening income and racial access gap in higher education resulting from enrollment management teams' operationalization of academic capitalism. The study focuses on the local, micro level, emphasizing how enrollment management leadership teams make sense of enrollment management, recognizing that enrollment management and…

The number of international students that travel abroad for their tertiary education has increased dramatically in the last twenty years. Responding to this increase in international student demand and internal motivations for prestige and financial resources, universities in the US have developed international enrollment management offices to…

Strategic Enrollment Management (SEM) is an emergent and evolving field in higher education (HE). While the concept has often been researched as a system or process implemented by an institution of HE to optimize enrollment, this study examined the professionals that currently lead or aspire to lead those systems. The HE competencies areas that…

Graduate enrollment management (GEM) is an area of enrollment management that focuses on graduate and professional education. GEM's responsibilities can include various functions such as strategic planning, marketing, recruitment and admissions, academic advising, financial aid, student services, retention, and alumni relations. The comprehensive…

From the founding of the first colleges in colonial America to the modern-day institution, the question of who is meritorious enough to gain admissions to an institution has always relevant. The early colleges and universities utilized gender, status, and profession to help decide who should enter an institution. Currently, the formula is more…

This study explored the concept of phygital within enrollment management, examining its transformative impact on the student journey. Phygital, a blend of physical and digital experiences, serves as a focal point of this research in addressing a notable gap in existing literature. This research involved a two-phase exploratory qualitative study…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

College enrollment rates have been on the decline over the past years, with more high school graduates choosing alternative pathways such as getting employed in an entry level job, pursuing a technical or trade training program, starting a small business, and entrepreneurship. This phenomenon may have been exacerbated by major events such as The…