Graduate enrollment management (GEM) is a relatively new organizational concept and discipline. As an emerging profession, a common body of knowledge to structure and regulate the profession is critical to its professionalization. Identifying competencies is one method to create that knowledge and is a well-established method of measuring a…

Access to higher education is often competitive, and much attention has been placed on the question of admission decision-making in such high stakes situations. We identify various approaches to distributive justice and consider these under the framework developed by Pike distinguishes between 'egalitaria' (everyone gets the same); 'necessitia'…

The various empirical models built for enrollment management, operations, and program evaluation purposes may have lost their predictive power as a result of the recent collective impact of COVID restrictions, widespread social upheaval, and the shift in educational preferences. This statistical artifact is known as model drifting, data-shift,…

Prospective college students--particularly students of color and those from low-income families--face a myriad of challenges applying to and enrolling in college, including constraints on information, financial aid, and academic preparation. Within the college search process alone, the number, diversity, and complexity of applications that…

Contextual admissions schemes are commonly used across the United Kingdom (UK) for admission into higher education (HE) institutions. These schemes consider an applicant's background and circumstances alongside academic achievement to provide a fairer evaluation of progression into university. Several contextual factors have been considered by HE…

Strategy is planning about survival in a tough and competitive environment, and strategic enrollment management (SEM) is about higher education institutions exerting influence on student enrollment to generate tuition revenue. Although the global environment of the 21st century provides opportunities for improving enrollment from various parts of…

This qualitative phenomenological study aimed to understand how female enrollment management leaders viewed their experiences building social capital as a factor for creating opportunities that contributed to their career aspirations and the formation of their leadership styles. Social capital theory guided the analysis of the study. Participants…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

Using a mixed-methods approach, this research examines admissions practices and recruitment strategies within eight graduate-level, allied health sciences programs. The results highlight the characteristics of submitted, accepted, and matriculated students, and identifies, by program, if the recruitment strategies (e.g., marketing campaign…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Responsibility Center Management (RCM) budget models are designed to create financial incentives that encourage expense reduction and revenue generation. This article--a primer on RCM--equips enrollment management leaders and other higher education professionals with the knowledge required to support the attainment of enrollment headcount and net…

During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…

This is the appendix for the report, "Expanding Enrollment Capacity at California State University." California State University (CSU) is an engine of economic mobility for Californians, particularly those from historically underrepresented communities. The system's 23 campuses are also vital in helping the state meet labor market…

A Machine Learning framework for predicting enrollment is proposed. The framework consists of Amazon Web Services SageMaker together with standard Python tools for data analytics, including Pandas, NumPy, MatPlotLib, and ScikitLearn. The tools are deployed with Jupyter Notebooks running on AWS SageMaker. Based on three years of enrollment history,…