The COVID-19 pandemic created lingering challenges related to enrollment and made transparent the need for institutions to examine processes and remove enrollment barriers. Higher education may be perfectly poised to implement deep and lasting change that could result in increased access and improved retention. As student populations become…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

Enrollment and retention in higher education can be challenging under normal circumstances, but combined with a global pandemic, institutions will need to look at strategies to help navigate these uncertain times. This dissertation provided the needed research on the processes of decision-making related to enrollment, retention, institutional…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

This article considers the value of honors education beyond its marked contributions to enrollment management goals. Suggesting that quantitative assessments toward understanding the value of honors fail to capture its breadth, interdisciplinary focus, and engagement, authors posit a new way of measuring impacts from "contagion model"…

The purpose of this study was to use the iron triangle as a theoretical framework or lens through which to explore the use of long-term tuition freezes as a tuition strategy adopted by higher education institutions to control costs while maintaining or improving quality and increasing access for students from underrepresented populations. Through…

The Bring Bobcats Back program was established at Texas State University in 2018 for students who had "stopped out" to return and finish their degrees. Bring Bobcats Back has expanded thanks to federal and state grant funding born out of the pandemic. Through the U.S. Department of Education's Stabilization Fund Program via the…

As a naïve young manager at a 30,000-student college, Jeffrey Levine vowed that if he ever participated on university cross-departmental teams building on a strong foundation from both student affairs and enrollment management (EM), he would never miss an opportunity to engage key faculty, senior leadership, and academic affairs leadership. Levine…

Registrars and other university offices are integral to students' full life cycle, from prospective students to alumni. In this more encompassing definition of enrollment management, registrars perform a number of duties that overlap with the objectives of enrollment management. This perspective paper analyzes the changes in the historic…

While the impact of government funding for institutions of higher education has been researched extensively, little research looks at the impact of students as a funding source. This is important because students are one of the greatest contributors to higher education budgets. Within the Commonwealth of Kentucky, there has been a decline in high…

Students who leave higher education before earning a credential ("stop outs") often do so for failing to maintain satisfactory academic progress, or SAP. This article details why enrollment managers must work with their financial aid counterparts to smooth students' re-entry to higher education, focusing on SAP alleviation strategies.

Internationalization is fundamental for all higher education institutions, nevertheless with its evolving and altering nature it was considered, until this moment, an uncharted territory. The impact of internationalization on higher education institutions is evident. To attain this impact, it is essential that higher education institutions chart…

Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…

Historically Black colleges and universities (HBCUs) were created to educate Black Americans. While these institutions are often diverse, they predominantly serve Black students and provide an educational experience that is steeped in Black history and rich in Black culture. This study explored how a public, medium-sized, primarily residential…